The Final C–Confidence

All of the four C’s factor into the price of a diamond. The price reflects the rarity, not the beauty. The beauty is determined largely by the cut and the colour however, the first thing one notices is the size of the stone! Everyone wants to know “How big is it?” Your choice of carat weight may be determined by a combination of the other three. At some point you will have to compromise on one of the four and I would encourage you to look carefully at all factors and decide what’s important to you.

However, the single most important C in this process is CONFIDENCE with whom you are dealing. This can be from a brick and mortar or more often from the internet.  The engagement diamond is often the first significant jewelry purchase that a couple makes. When shopping for one of the most important purchases in your life, you want to make sure you’re getting exactly what you want and deserve.


Yantz Bradbury Associates
P.O. Box 10123 –  Rockville, Maryland – 20850  
Office: (301) 335-6687

Serving MD, VA and DC Metro Area

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